Since our expansion into Hong Kong and Singapore in 2025, we have gained deeper insights through customer engagement and market implementation, which are helping us refine our strategy in ASEAN markets such as Malaysia. For example, in the Hong Kong market, we have partnered with a major public utility organization, with a single order reaching the million HKD level.
We have developed a clearer understanding that different industries have varying levels of digital maturity. Industries such as finance and telecommunications typically prioritize stability and risk control, while more digitally native businesses focus on scalability and agility. This requires our platform to maintain a unified capability while offering greater flexibility to adapt to diverse operational needs. At the same time, we have found that the depth of local support is often more critical than product functionality itself, including response speed, implementation approach, and how effectively we collaborate with customers’ existing IT teams, all of which directly impact deployment success and long-term user experience.
In terms of market communication, we have further shifted from a feature-driven approach to a business outcome-driven approach, with a stronger emphasis on how we help customers reduce incident impact, improve service continuity, and enhance overall operational efficiency.
These experiences enable us to better understand real customer needs in markets such as Malaysia and deliver observability capabilities in a way that is more closely aligned with tangible business value.