How significant do you think are platforms like the DCCI Expo for Malaysia?
Platforms like DCCI Expo play an important role in Malaysia’s digital infrastructure development, especially amid the rapid growth of cloud computing, data centers, and AI. They bring together enterprise users, cloud service providers, system integrators, and industry decision-makers, fostering ecosystem collaboration and industry exchange.
For Bonree, such platforms are highly valuable as they allow us to directly engage with local customers and partners, gain deeper insights into observability and performance management needs in multi-cloud environments, and showcase Bonree ONE’s capabilities in unified observability and AI-driven root cause analysis.
Overall, platforms like DCCI not only facilitate technology exchange but also help accelerate Bonree’s connection and collaboration with the ecosystem in Malaysia and the broader ASEAN region.
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Given Bonree’s expansion into Hong Kong and Singapore in 2025, what lessons from these markets are you applying to support growth in ASEAN countries like Malaysia?
Since our expansion into Hong Kong and Singapore in 2025, we have gained deeper insights through customer engagement and market implementation, which are helping us refine our strategy in ASEAN markets such as Malaysia. For example, in the Hong Kong market, we have partnered with a major public utility organization, with a single order reaching the million HKD level.
We have developed a clearer understanding that different industries have varying levels of digital maturity. Industries such as finance and telecommunications typically prioritize stability and risk control, while more digitally native businesses focus on scalability and agility. This requires our platform to maintain a unified capability while offering greater flexibility to adapt to diverse operational needs. At the same time, we have found that the depth of local support is often more critical than product functionality itself, including response speed, implementation approach, and how effectively we collaborate with customers’ existing IT teams, all of which directly impact deployment success and long-term user experience.
In terms of market communication, we have further shifted from a feature-driven approach to a business outcome-driven approach, with a stronger emphasis on how we help customers reduce incident impact, improve service continuity, and enhance overall operational efficiency.
These experiences enable us to better understand real customer needs in markets such as Malaysia and deliver observability capabilities in a way that is more closely aligned with tangible business value.
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Many organizations in Southeast Asia are accelerating cloud adoption while managing complexity across multi cloud and hybrid environments. Which observability and performance challenges are you seeing most often, and how do you address them?
In Southeast Asia, as enterprises accelerate adoption of multi-cloud and hybrid cloud architectures, we are seeing several key challenges emerge.
First is fragmented visibility across platforms, where different cloud-native monitoring tools create data silos and make it difficult to achieve a unified end-to-end observability view. Second is the rapid increase in system complexity, as microservices and distributed architectures make service dependencies harder to understand and root cause identification more difficult. At the same time, traditional monitoring tools often generate large volumes of low-value alerts, which reduces troubleshooting efficiency and extends MTTR. In addition, the lack of a unified data model makes it difficult to connect technical performance metrics with actual business impact.
To address these challenges, Bonree ONE provides an integrated observability platform that unifies metrics, logs, and traces, enabling a single, consolidated view across multi-cloud environments. By combining this with AI-driven root cause analysis and automatic topology discovery capabilities, we help enterprises quickly identify failure sources and reduce manual troubleshooting effort, significantly improving operational efficiency.
Overall, Bonree helps enterprises manage complexity in multi-cloud and hybrid environments through end-to-end visibility and intelligent analytics, ensuring more stable and efficient digital operations.
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Bonree ranked No. 1 in China’s APMO (Application Performance Monitoring & Observability) market. What unique advantages do you bring to Malaysian customers looking to modernize their digital operations?
Being ranked No.1 in China’s APM and observability market share not only reflects our market leadership but also demonstrates the maturity and reliability of our technology and solutions.
For Malaysian enterprises looking to modernize their digital operations, we bring comprehensive advantages across multiple dimensions. Bonree has over 18 years of experience in observability and has served more than 1,000 enterprise customers across industries such as finance, telecom, and manufacturing. Our platform has been continuously validated in highly complex and high-traffic production environments ensuring stability and reliability at enterprise scale.
At the same time Bonree ONE delivers AI-driven root cause analysis powered by unsupervised knowledge graphs enabling fast and accurate fault localization without heavy manual configuration. This significantly reduces MTTR and improves overall operational efficiency. We have also built a mature technology foundation and intelligent analytics platform with native support for over 500 technology frameworks and strong capabilities for large-scale data collection and analysis in complex IT environments. In addition Bonree has obtained CMMI Level 5 certification and holds numerous patents and software copyrights reflecting our long-term commitment to innovation.
Furthermore we provide 24/7 professional support services with a customer satisfaction rate of 95 percent and an NPS score of 79 demonstrating our strong focus on customer success and long-term partnerships.
Overall by combining proven enterprise-grade experience AI-driven innovation and high-quality service capabilities we help Malaysian enterprises build more stable efficient and intelligent digital operations as they continue to scale.
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Bonree recently launched the ‘Bonree ONE 2025 Spring Version’ with an all English interface and global market focus. How does this global expansion strategy align with the rapidly evolving digital infrastructure needs in Southeast Asia – more specifically, Malaysia?
The launch of Bonree ONE 2025 Spring Version marks an important step in our global expansion strategy, which is highly aligned with the rapidly evolving digital infrastructure needs in Southeast Asia, particularly in Malaysia.
Malaysia is currently experiencing rapid digital growth, with continuous investments in data centers, cloud computing, and AI-driven applications. At the same time, enterprise IT architectures are shifting toward distributed and cloud-native models, leading to increasing system complexity. In this context, enterprises require comprehensive system visibility, along with real-time analytics, intelligent decision-making, and efficient, stable operations management. For example, on April 15, we signed a contract with a technology agency in Sarawak. This agreement exemplifies how our globalization strategy addresses these needs through four core capabilities.
- AI Capabilities: &ones ONE advances intelligent analytics and automated decision making, empowering enterprises to pivot from reactive troubleshooting to proactive intelligent operations with accelerated detection and response times.
- Observability: The platform provides comprehensive full-stack visibility, unifying multi-cloud and distributed environments into a single pane of glass that spans from the end-user experience to the deepest backend systems.
- Architecture: Engineered for the scale of modern data centers, Bonree ONE enhances platform stability and horizontal scalability to support massive, complex IT ecosystems while ensuring long-term architectural adaptability.
- Probe Capabilities: By broadening data collection coverage and increasing precision, the platform supports an extensive array of technology stacks, delivering the high-fidelity data necessary for critical analysis.
Overall, our global expansion strategy is built on continuous product capability enhancement and is closely aligned with the development stage of local digital infrastructure. It supports enterprises in moving from infrastructure building to intelligent operations, enabling more efficient and stable business performance.
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